The Private Label Issue – Eroski
In the most recent edition of ESM, we spoke to retailers across Europe about their private label strategies, including how Spanish retailer Eroski has sought to develop its private label range around health, sustainability and provenance, as consumers seek inspiration from own brands.
This article first appeared in ESM Issue 3 2020.
Spanish retailer Eroski’s Contigo (‘With You’) model has been the driving force for its growth over the past number of years. At the core of this focus on healthier, more sustainable consumption, as well as local products, is its private-label offering.
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