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Fresh Produce

A Fresh Challenge – The Changing Face Of The Fruit And Vegetable Sector

By Steve Wynne-Jones
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While the European fruit and vegetable sector is in good health, the industry is facing a number of unforeseen challenges. This article first appeared in ESM Issue 3 2020.

As recent history can tell us, a lot can happen in a short period of time. While it’s been just a few months since ESM’s last Fresh Produce report (published in Issue 6 – 2019), the topics discussed therein, such as supply chain efficiency and adapting to changing consumer demands, while still relevant, have been dramatically overshadowed by recent events.

Now, more than ever, the industry needs to rise to the challenge.


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