Fresh Produce Firm Greenyard Announces 'Transformation Plan'
Fresh produce giant Greenyard has announced a transformation plan, with a view to growing its EBITDA by €20 million in 2019/2020 and by €44 million in 2020/2021.
As part of the transformation plan, Greenyard will seek to implement a number of measures, the first of which will be to work alongside its partners on the development of a vertically-integrated partnership model.
'A further implementation of this model will make Greenyard stronger, leaner and better able to protect its margin and market position,' the company said. 'In the longer term, the partnership model will reduce waste, improve product quality and improve margins in the value chain, creating benefits for all.'
Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.
A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!