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Cosmetics Sales Continue To Slide Across Europe, IRI Study Finds

While the stay-at-home culture has led to a surge in sales for certain food categories, cosmetics and beauty categories are seeing double digit declines across Europe, according to new findings by IRI.

The big data and analytics firm's latest Markets Dashboard - FMCG in Western Economies report, found that COVID-related restrictions are leading more consumers to spend time at home cooking from scratch, driving demand for healthy food, treats and cooking ingredients.

In the UK, flour and bread making sales are up 41.9% and chilled pastry sales up 35.2%, while in Italy sales of prepared vegetables are up 76.6%, the study found.

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