Packaging And Design

World Wide Webb: The Case For Plastic-Free Packaging

By Steve Wynne-Jones
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In a new online only series, ESM senior reporter Ben Webb takes a sideways look at some of the issues affecting the retail and FMCG industries. In this week's edition, he looks at whether plastic-free packaging is a realistic aim, or an unachievable goal.

Europe's supermarket chains talk a good game when it comes to their packaging strategies and increasing sustainability. Talking about targets, targets and more targets gives the impression of progress.

As the old expression goes, "Plus ça change, plus c'est la même chose" – "the more things change, the more they stay the same.”

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