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Private Label

Coop, Consilia and Conad Hailed For Private Label Quality: Study

Coop, Consilia and Conad have been named as the Italian retailers offering the best quality private label products, a study has found.

The findings are from Italian consumer magazine Il Salvagente, and follow a four-year testing period that commenced in May 2015.

Hundreds of tests were performed on oil, pasta, tomato puree, breakfast products, meat, cold cuts, cheeses, confectionery and dozens of other food types, as part of the study.

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