Private Label

All Eyes On Amsterdam As PLMA World Of Private Label 2019 Kicks Off

By Steve Wynne-Jones
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All Eyes On Amsterdam As PLMA World Of Private Label 2019 Kicks Off

With around 2,700 exhibiting companies taking part and 15,000 trade professionals from 120 countries set to attend, this year’s PLMA World of Private Label, which kicks off today (21 May) is shaping up to be the biggest private-label trade show of the year.

The show is the biggest event on the calendar for anyone involved in private-label development, including representatives from supermarkets, hypermarkets, discounters, drugstores and department stores, as well as importers and exporters, manufacturers, consultants, sales agents, and packaging and design experts.

Read More: Don't miss ESM's 54-page guide to this year's PLMA World of Private Label, in the latest edition of the magazine [Subscribers only]

International Focus

Exhibitors at this year’s PLMA World of Private Label exhibition hail from more than 70 countries – a true snapshot of private-label development around the world – in the areas of food, beverage, and non-food.

Some 61 national and regional pavilions will be taking part, with new pavilions from Israel, Dubai, Egypt, Latvia and South Africa this year.


In terms of numbers, there will be approximately 1,800 participating exhibitors of food and beverages, 450 exhibitors of health and beauty items, more than 300 exhibitors of household products, and more than 300 exhibitors of housewares and DIY items.

Current and emerging consumer trends will also be well represented at the event.

Some 600 exhibitors of organic products, more than 250 exhibitors of vegan and vegetarian products, nearly 200 exhibitors of lactose-free products, and 150 exhibitors of sugar-free products will be participating, as well as 250 exhibitors of kosher products and more than 200 halal-focused exhibitors.

Listen To The Buzz

The theme of this year’s World of Private Label trade show is ‘Listen to the Buzz’, in keeping with the many thousands of discussions set to take place at this year’s event.


Visitors to the PLMA website – – can even sample the ‘buzz’ for themselves, via an audio clip recorded at last year’s event.

With 15 exhibit halls to explore, divided over three main complexes – RAI’s Europa Complex is devoted to food products, the Holland Complex features exhibitors displaying non-food products, and the Park Complex accommodates both food and non-food exhibitors – you can expect plenty of ‘buzz’ emanating from the trade show floor during the two days of the fair.

Idea Supermarket

The show will also see a number of returning attractions, including PLMA’s Idea Supermarket, which displays the private-label ranges of around 60 retailers in Europe, the United States, Latin America, Africa and Asia.

Also featured within the Idea Supermarket area is a special display showcasing the winning products in the PLMA International Salute to Excellence Awards, which celebrate the best new private-label innovations of the past year. The PLMA New Product Expo, too, will see more than 600 products presented for the first time on the trade show floor.


For more information, visit

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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