The Private Label Issue – Jumbo
In the most recent edition of ESM, we spoke to retailers across Europe about their private label strategies, including chatting to Dutch retailer Jumbo about how it is focused on developing products that meet their day-to-day lives.
This article first appeared in ESM Issue 3 2020.
Jumbo is one of the most proactive retailers in the Dutch market when it comes to exploring new ways of driving customer engagement.
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