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Albert Heijn Continues To Roll Out Nutri-Score For Own-Brand Goods

By Dayeeta Das
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Albert Heijn Continues To Roll Out Nutri-Score For Own-Brand Goods

Albert Heijn has announced that it has commenced the next step of its rollout of Nutri-Score nutrition labelling.

The retailer has added the Nutri-Score ratings of 6,000 own-brand products to electronic price tags in shops, and the Nutri-Score logo can be found next to products on the retailer's app and on ah.nl.

In the coming months, more own-brand products will also incorporate Nutri-Score on their packaging.

The retailer said that it will inform customers extensively throughout the process and will investigate how they experience Nutri-Score in the coming months.

Nutri-Score

With Nutri-Score, consumers can see at a glance which products within a product group feature a healthier composition, by presenting the nutritional value of products via a clear letter and colour coding system.

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'A' is dark green and stands for products that have the healthiest composition within a product group.

'E', meanwhile, is red and is shown on products with the least healthy composition.

The Nutri-Score system was developed by French scientists and has now been introduced in Germany, Spain, Switzerland, Luxembourg, and Belgium.

Nutri-Score labelling is expected to be officially used nationally across the Netherlands in the first half of 2022 after final approval from the ministry of health, welfare and sport.

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Healthy Lifestyles At Albert Heijn

Marit van Egmond, general manager of Albert Heijn, said, “With Albert Heijn, we want to make better food accessible together. For everyone. And a healthy lifestyle is more important than ever. That is why we have long been a strong supporter of the introduction of Nutri-Score.

"We are convinced that this food choice logo will help our customers make healthier choices. And not only for a product with an A or B score, but also for a product with a D score instead of an E score. Every step counts!"

Van Egmond added that Albert Heijn offers the widest choice of products with an A or B score and the retailer has been structurally improving its own-brand products for years.

"Of course we want to inspire and support everyone to start 2022 in a good and healthy way. Nutri-Score helps, but also our FoodFirst Lifestyle coach. This free app offers advice, inspiration, countless health challenges, videos and exercise, nutrition and meditation schedules. Experienced coaches advise on a lasting healthy lifestyle change," she added.

©2022 European Supermarket Magazine. Article by Conor Farrelly. For more Retail news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.

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