Retailers Lidl and Mere have announced that they are seeking to break into the grocery retail market in Bosnia and Herzegovina.
Both are hoping to succeed by targeting the discounter segment, which has thus far been somewhat underserved by existing players.
The country's modern retail grocery market has for years been dominated by local player Bingo and regional powerhouse Fortenova Group (formerly Agrokor) with its Konzum supermarket and Mercator hypermarket banners.
