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Retail

Caprabo Reports Progress In Supermarket Renovation Plan

Caprabo has announced that it is making progress in its plan to transform its supermarkets to the new generation model and expects to end 2021 with 80% of its network upgraded.

The retailer added that 2021 will see the highest number of store renovations since the retailer started the strategic project in 2017.

Renovations

Throughout 2021, Caprabo will carry out renovation work in more than 70 stores.

With this, the retailer hopes to gain competitiveness, adapt its stores to changes in the retail environment, and match its offer to new consumer needs.

In 2021, Caprabo is set to invest approximately €13 million in the network renewal plan, which is progressing at the expected rate.

The renovations have been carried out in stores in more than 40 towns in the provinces of Catalonia. The company will also concentrate its activity in the city of Barcelona and its metropolitan area.

In total, about 50,000 square metres of commercial area has been refurbished.

Stores that have been renovated also include the retailer's first store, which was opened in 1959 in Barcelona.

Jordi Lahiguera, director of corporate development and marketing at Caprabo, commented, "The transformation plan of our supermarket network to the new generation model is, together with the platform transformation plan that has been finalised in 2020, the development of sales at Capraboacasa.com and the expansion plan with the opening of new stores."

New Generation Supermarkets

The new generation Caprabo supermarkets will focus on fresh and local products, a wide range of assortment, personalised savings, and innovation, with the overall aim of optimising the shopping experience.

Improved lighting makes the renovated stores more energy efficient, with estimated savings per store of 20%, and new, darker fixtures help give prominence to the products on offer, the retailer added.

Caprabo is also rolling out an extensive training programme for all professionals working in the bakery, delicatessen, meat, fish, and fruit and vegetable sections, to enhance their expertise.

Local products are also integrated into the renovated stores, thanks to the retailer's Proximity Programme, which features produce sourced from small producers.

© 2021 European Supermarket Magazine. Article by Conor Farrelly. For more Retail news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.

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