Banana bread firm SUNT opened a new concept store, SUPER Markt, in Amsterdam in September, only stocking products that boasted high environmental and sustainability credentials. But could this become the norm? Laura Hoogland, founder, SUNT, reports. This article first appeared in ESM September/October 2021.
Given today's climate issues, and the food industry being responsible for roughly a third of climate impact, sustainable startups are popping up rapidly, from vegan alternatives for dairy, meat, and cheese, to all kinds of products made from waste streams. For every old-fashioned product there already is a more sustainable alternative.
So, isn't it time for the traditional brands on the shelves to make room for brands with a mission? And, what role or responsibility do food manufacturers and supermarkets have in this?