Fever-Tree Eyes European Growth With Germany Acquisition
Premium mixers firm Fever-Tree has announced the acquisition of Global Drinks Partnership (GDP), its sales agent in Germany, which it said represents a 'notable opportunity' for the business.
Fever-Tree and GDP have worked alongside each other for the past seven years, and the acquisition enables the drinks firm to 'accelerate the strength and depth of its presence in Germany much faster than could have been achieved by building the same capabilities from scratch', it said in a statement.
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