British consumers are likely to retain 'local' shopping habits beyond the pandemic, with more than half (53%) having shopped more locally in the past year, a new study by Lumina Intelligence has found.
The Future of Convenience Report 2021 found that a number of legacy trends in terms of shopping behaviour are likely to persist well into this year, and beyond, including among them a 'suburban migration', driven by more consumers being stuck at home.
This in turn led to greater appreciation of local businesses, the study found, with 78% of respondents saying it’s either ‘important’ or ‘very important’ to support local suppliers and retailers; 74% saying it’s either ‘important’ or ‘very important’ to support businesses who give back to the community; and 42% saying that they will continue to shop locally in the future.
