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Retail

'Local' Shopping Habits Likely To Persist Well Into The Future, Study Finds

British consumers are likely to retain 'local' shopping habits beyond the pandemic, with more than half (53%) having shopped more locally in the past year, a new study by Lumina Intelligence has found.

The Future of Convenience Report 2021 found that a number of legacy trends in terms of shopping behaviour are likely to persist well into this year, and beyond, including among them a 'suburban migration', driven by more consumers being stuck at home.

This in turn led to greater appreciation of local businesses, the study found, with 78% of respondents saying it’s either ‘important’ or ‘very important’ to support local suppliers and retailers; 74% saying it’s either ‘important’ or ‘very important’ to support businesses who give back to the community; and 42% saying that they will continue to shop locally in the future.

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