Two thirds of UK consumers have shopped in discounters such as Aldi and Lidl in the past month, according to a new study by Shoppercentric, which the research firm says indicates a 'seismic shift' in buying habits.
According to the Shopper Trends report, based on research conducted in December, the percentage shopping in discounters has risen to 67%, up from 56% in 2016, while the percentage that shop in the main supermarkets has remained static, at around 84%.
