Notes From Africa: Naivas, Tanzania Breweries, Serengeti Breweries, Kershanshe

By Steve Wynne-Jones
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Notes From Africa: Naivas, Tanzania Breweries, Serengeti Breweries, Kershanshe

ESM is proud to launch a new weekly series, Notes From Africa, which will bring you the latest retail, consumer goods and food and beverage stories from across the African continent. Past editions can be found here.

In this week's report:

Kenya: Naivas To Open 70th Outlet

Kenya supermarket chain Naivas is set to launch a new store by the end of the January. The outlet will be its 70th and will be localised in Kilifi, a coastal county. The move marks an important milestone on the path towards the company's expansion plan in Kenya, the second largest-retail market in Africa after South Africa. As part of its strategy, Naivas also plans to launch 10 more branches in 2021.

Tanzania: Breweries Announce Plans For Local Wheat Supply

The two leading breweries in Tanzania, Tanzania Breweries and Serengeti Breweries have agreed to source locally produced wheat for use in beer production. The initiative aims to enhance grower revenues through the establishment of supply contracts. According to local media reports, the companies will buy the cereal at a minimum cost of Tsh 800,000 (€284) per tonne. In Tanzania, 70,000 tonnes of wheat is produced annually.

Kenya: New Mango Processing Factory Launched In Rift Valley

In Kenya, a newly built mango processing factory has opened in the Rift Valley region, following an investmentof Ksh 60 million (€450). The facility was developed by The Kerio Valley Development Authority (KVDA), and has already produced 100,000 litres of mango juice, which will be available under the brand name Tot. In Kenya, ready-to-drink juices are among the fastest-growing segment of the beverages market, valued at $1 billion (€827 million).


Ethiopia: Kerchanshe Trading To Launch Two Export Units

Ethiopian coffee trading company Kershanshe is set to launch two export coffee preparation facilities at Jimma and Guji Zone. The units will have a total processing capacity of 30,000 tonnes annually and are the first to be located outside Addis-Ababa and Harar. Ethiopia is the largest coffee producer in Africa and the second biggest exporter of the commodity after Uganda.

© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Espoir Olodo. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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