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Poundland Pricing Shift Should Offer Potential For Stronger Value Proposition, Says Analyst

Published on Aug 13 2019 9:19 AM in Retail tagged: Trending Posts / UK / Poundland / Dealz / Pricing / Paywall

Poundland Pricing Shift Should Offer Potential For Stronger Value Proposition, Says Analyst

Poundland's decision to shift from a 'single price retailer' to a 'simple price retailer' should offer the business potential scope 'to deliver a more varied and arguably stronger value proposition', a leading retail analyst has said.

Clive Black of Shore Capital was commenting after Poundland announced the pilot of a new pricing structure, which will see the introduction of permanent sub-£1 prices for the first time, as well as £1.50, £3 and £4 price points.

'Next Stage'

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