Poundland Pricing Shift Should Offer Potential For Stronger Value Proposition, Says Analyst
Poundland's decision to shift from a 'single price retailer' to a 'simple price retailer' should offer the business potential scope 'to deliver a more varied and arguably stronger value proposition', a leading retail analyst has said.
Clive Black of Shore Capital was commenting after Poundland announced the pilot of a new pricing structure, which will see the introduction of permanent sub-£1 prices for the first time, as well as £1.50, £3 and £4 price points.
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