Signs Of Stocking Up Return In Some Markets, Private Label Growth Slows: IRI
The latest COVID-19 Impact Report from IRI Markets Dashboards, for the month of October, shows that while the 'stocking up' trend has subsided in most markets, some countries are showing higher than average sales growth.
The study found that FMCG demand in Europe has slowed to +3%, with some exceptions – the Netherlands has posted a +13% increase, while France is up +7%.
The report reviews FMCG trends in seven European countries, France, Italy, Spain, Greece, Netherlands, Germany and the UK, as well as the US.
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