Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Retail

Will Amazon Table A Bid For Morrisons? Perhaps, But Not Right Now

By Steve Wynne-Jones
Share this article
Will Amazon Table A Bid For Morrisons? Perhaps, But Not Right Now

The news that Clayton, Dubilier & Rice made a £5.5 billion (€6.4 billion) bid to take over Morrisons has sent the rumour mill into overdrive, with Amazon once again named as a potential rival suitor for the UK's fourth-biggest grocer, in a move akin to its acquisition of US grocer Whole Foods.

However, according to Andy Halliwell, senior director at digital consultancy Publicis Sapient, while Amazon has long been associated with a possible swoop for Morrisons, the timing might not be ideal for the online giant.

"It may just be too soon for Amazon to commit to the UK marketplace – where they’ve traditionally preferred a more staggered, test and learn approach, and ultimately I don’t believe they’re interested in owning such a large amount of real estate," he said.

PLEASE SUBSCRIBE OR SIGN IN TO CONTINUE READING
ESM

30 Day Free Trial

Try European Supermarket Magazine Premium

Enjoy full access to European Supermarket Magazine, our weekly
email news digest, access to all website and app content, and the latest digital
magazine for a full 30 days.

  • - Payment details required during trial sign up.
  • - You may cancel at any time up to the end of the 30-day trial period.
  • - If you continue after the trial perion, then the annual rate of €109+VAT will be debited.
Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.