Colruyt Group Launches New Online Promotions Platform ‘Deals!’

By Dayeeta Das
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Colruyt Group Launches New Online Promotions Platform ‘Deals!’

Colruyt Group has launched Deals!, a new online platform offering volume promotions on a changing selection of A-brand products.

The platform is an addition to the existing deals offered by various banners operating under the group.

Deals! is offered via the retailer's online shopping service, Collect&Go.

Weekly Promotions

Every week, the retailer will launch new promotions for customers on the platform across large volumes of pet food, care and maintenance products, detergent, paper products, and baby items, focusing on A-brands.

The first-come-first-serve principle will apply, with stocks expected to sell out before the promotion closes.


Tom Deprater, manager of Collect&Go at Colruyt Group, said, "In recent years, it has become clear that customers not only like to buy their weekly groceries online but that an increasing number is also prepared to buy large quantities if they can get a substantial discount."

Deprater explained the promotions available on the platform with an example of the offer on quality Dreft Platinum tablets. 

"The customer buys eight 56-tablet packs and pays €66.95 for that volume instead of €182.83. That's a significant advantage of 63 % and only 14 cents per dishwasher tablet," he added.

A Further Addition

The Colruyt 'Lowest Prices' shop formula already offers volume discounts, with customers enjoying price-cuts of 33% or more on the fixed product range.


In that respect, the new promo platform Deals! is a further addition to Colruyt's current offer.

The platform works with a limited and fast-changing assortment offering substantial discounts at high volumes.

Moreover, the assortment will often be different from what customers find in the physical or online Colruyt stores.

To use the platform, shoppers can log in with their Xtra-profile or as a guest before selecting the deal they want.


Being is a promo platform for individuals, there is a limit to the number of deals customers can add to their shopping basket and payment is made in advance and exclusively via bancontact.

Home Delivery

By grouping the deliveries, Deals! will provide cost-efficient home deliveries while keeping the cost to customers low.

The order is delivered to customer's homes within two to 14 days, depending on the products, for €3.99.

For orders above €60, no additional fee will be charged for the delivery, Colruyt added.


It is a separate online platform, which means that customers cannot combine Deals! purchases with their Collect&Go shopping.

© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Conor Farrelly. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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