UK Online Grocery Sales Grew At A 'Pedestrian' Rate In 2017: Nielsen
Online grocery sales still make up a very small share of the UK market, despite the comparatively more rapid growth of e-commerce when compared to in-store sales, Nielsen revealed today.
In 2017, British online sales grew by 4.6% to £6.6 billion, while in-store revenue only grew by two-thirds of that rate (3.4%). However, the online percentage of market share only rose by 0.1% throughout the year.
"Despite the hype and attention given to online and its ability to change the way people shop, the reality seems rather different,” commented Aylin Ceylan, Nielsen’s analytics business partner.“Although online spend increased by around £300m last year, a 0.1% rise in market share is a rather pedestrian rate. Many will be surprised it's not faster but online shopping in grocery, unlike many other sectors, is much more a complementary option to stores not an ‘instead of’ option."
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