The Private Label Issue – Pingo Doce
In the most recent edition of ESM, we spoke to retailers across Europe about their private label strategies, including chatting to retailer Pingo Doce about how Portuguese consumers are being more adventurous with their private label purchasing.
This article first appeared in ESM Issue 3 2020.
Pingo Doce, part of Portugal’s Jerónimo Martins group, celebrates its 40th anniversary this year, with its private-label offering having been around for close to three decades of that.
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