Budget Champagne Sorbet Gives Aldi A Five-Year Hangover
It was only a one-time promotion, but using the name champagne to give its Christmas sorbet a bit of fizz has given discount supermarket chain Aldi a five-year legal hangover.
Aldi may have gone too far in 2012, when it decided to sell the icy dessert laced with a 12% shot of sparkling wine as 'Champagner Sorbet' in Germany, an adviser to the European Union’s highest court said in a non-binding opinion.
“[The label on the sorbet packaging shows] a cork with the wire used to attach it to the bottle, a half-full glass and a beverage, probably champagne,” said Manuel Campos Sanchez-Bordona, an advocate general at the EU Court of Justice. “In the background, clearly visible, is a bottle of the French bubbly. I don’t think that the significance of these elements can be ignored.”
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