European grocery retailers Aldi, Lidl and Tesco have ranked among the top 30 in this year’s edition of Brandz Top 75 Most Valuable Global Retail Brands by WPP and Kantar.
Amazon topped the rankings this year with a 32% growth in brand value to $415.9 billion, followed by China's Alibaba with a brand value of $152.5 billion, up 16% from 2019.
Supermarkets, convenience stores, department stores, e-commerce specialists, and hardware stores, described in the study as 'Pure Retail', accounted for the majority of places in this year's ranking, as well as the majority of the ranking’s total value, the report revealed.
Overall, brands under these categories saw a 20.4% growth in value and obtained 45 places in the Top 75 list.
German discounter Aldi saw an 11% year-on-year growth in brand value to $15.9 billion from $14.7 billion in 2019 to secure the seventeenth position in the list.
Lidl secured the twenty-fourth spot with an 11% increase in brand value to $9.8 billion from $8.8 million in 2019.
Tesco emerged in the twenty-ninth place despite a 4% decline in brand value to $8.5 billion from $9.2 billion a year ago.
Other European Performers
Other grocery retailers from Europe in the top 75 list include Carrefour, Auchan, Asda, Sainsbury’s, Edeka, and Marks & Spencer.
France’s Carrefour, in the thirty-eighth position, saw a 6% year-on-year jump in brand value $6.5 billion, while Auchan grew by 2% growth to $4.8 billion.
The brand value of Walmart-owned Asda grew by 8% to $2.8 billion, Sainsbury’s saw a 4% growth to $ 2.8 billion, data showed.
Germany’s Edeka secured the seventieth spot with a 3% growth in brand value to $2.6 billion, while UK’s Marks & Spencer saw an 18% decline to $2.5 billion.
Walmart secured the top spot among grocery retailers and emerged eighth in the rankings with a 24% growth in brand value to $45.8 billion from $36.8 billion last year.
Wholesaler Costco, ranked eleventh, saw a 35% jump in brand value to $ 28.7 billion, while Target emerged twenty third with a 27% growth to $10.6 billion.
Woolworths’ brand value grew by 9% to $7.7 billion while drugstore retailer Walgreens saw a 26% decline in brand value to $6.8 billion, the report revealed.
The Valuation Methodology
The methodology used by BrandZ rankings combines extensive and on-going consumer insights with rigorous financial analysis.
The research comprises more than 3.7 million consumer interviews covering over 165,000 different brands in more than 50 markets across the globe.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.