Italian Consumers Seeking More 'Values' With Their Value, Particularly In Food
Italian consumers continue to be among the biggest food purchasers in the world, with 19% of their spend going on food and drinks, however, socio-economic and political issues are weighing on their purchasing habits, a major study has found.
That's according to the Coop Report 2018, published by the Ancc-Coop cooperative with support from REF Ricerche, Nielsen, Iri Information Resources, GFK, Demos, Nomisma. Pwc and Mediobanca.
It found that despite a positive 2017, the first half of this year has shown weaker growth in food sales (+0.6% in value sales, with inflation of 1.1%), and a shift more towards fresh and premium products.
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