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Promotion Levels On The Increase Across Europe, Nielsen Study Finds

Published on Nov 19 2020 9:58 AM in Retail tagged: Trending Posts / France / UK / Spain / Germany / Italy / Nielsen / Promotions / discount / Paywall / World News

Promotion Levels On The Increase Across Europe, Nielsen Study Finds

The share of goods sold on promotion across Europe's grocery stores reached 18.2% in the four weeks to 4 October, its highest level this year, a new study by Nielsen has found.

According to the study, the average share of promotional sales is still much lower across 2020 compared to the previous year, however.

For example, in the four weeks to 19 April, as lockdown measures were imposed, promotional levels fell to 13.6%, while the following four week period (to 17 May) saw promotional levels at just 14%.

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