Lenta Sets Sights On Multi-Format Retailing As It Eyes RUB 1tr In Turnover
Russian retailer Lenta has set its sights on achieving RUB 1 trillion in turnover by 2025 – a doubling of its current revenues – by investing in a multi-format strategy that incorporates hypermarkets, smaller format stores and online.
The country's fourth-largest retailer believes that by tailoring its offer for each location, investing in proximity and online, and concentrating a number of core focus regions, it can establish itself as a "new champion among Russian food retailers", chief executive Vladimir Sorokin said at the group's Capital Markets Day.
By 2025, Lenta also intends to become the No.1 or No.2 player in the areas in which it chooses to compete, as well as remain the country's 'most profitable retailer'.
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