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European Alcohol Sales Enjoy A Boost As Drinkers Embrace New Categories: IRI

New data from IRI indicates that European consumers are becoming more experimental when it comes to their choice of alcoholic tipple, with categories such as craft beers and gin on the rise in several European markets.

The data, which was revealed as part of IRI's Top Categories 2017 report, analysed the top selling categories across six European markets: UK, France, Germany, Italy, Spain and the Netherlands.

In almost all markets, both spirits and beer sales were up (€MAT value change IRI, p/e October 2017), driven by premiumisation and the move towards more craft-style products.

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