Following a successful year, Ahold Delhaize is adapting to the times, developing concepts that resonate with the post-pandemic shopper. Stephen Wynne-Jones spoke to Wouter Kolk, CEO, Ahold Delhaize Europe and Indonesia. This article previously appeared in ESM July/August 2021.
It’s been just over a year and a half since ESM last had the chance to catch up with Wouter Kolk, chief executive of Ahold Delhaize’s European and Indonesian operations, and while the setting may have changed – Microsoft Teams replacing an in-person engagement at the group’s impressive Zaandam headquarters – the company’s dedication certainly hasn’t.
Now, as then, digital integration, empowering the workforce and improving the customer proposition remain the core fundamentals that Kolk and his team are seeking to instil at Ahold Delhaize – even more so, perhaps, following the onslaught of a year-long pandemic.