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Anuga 2017: Why This Year's Trade Show Will Be 'Ten Times Better'

Anuga’s ‘ten trade shows under one roof’ concept enables the show to develop a far greater reach than other events, underlining its importance to the global marketplace. ESM examines what delegates can expect from the ten different shows.

Whichever way you look at it, ten is always better than one, and with its ‘ten trade shows under one roof’ concept, first launched in 2003, Anuga has been able to reach the parts that other trade shows can’t, delivering the most comprehensive overview of the latest trends and innovations in global food and beverage categories.

With 284,000 square metres of space and 11 halls to cover, there’s no shortage of new product developments and trends to discover.

Over the next few pages, we cast our eye over the ten different trade shows that combine to create Anuga 2017, as well as the events running concurrently with the show, which takes place at Koelnmesse from 7 to 11 October.


Anuga Hot Beverages

The newest addition to the Anuga trade-show line-up, Anuga Hot Beverages is a response to the growing significance of this segment. For the first time, Anuga is presenting coffee, tea and cocoa at a dedicated trade show and highlighting a sector that that is attractive to both the trade and the out-of-home market. Among the national pavilions that will be showcasing their roles in this dynamic sector are Argentina, China, Italy, Japan, Colombia, Korea, Sri Lanka, Turkey and Taiwan – a not-to-be-missed experience.

Anuga Fine Food

Anuga Fine Food is the trade show for delicatessen and gourmet food products. The largest of the Anuga trade shows unites a comprehensive and diversified offer from all over the globe. Visitors can expect a myriad of nations taking part via national pavilions, which will present the typical food and beverages of their home countries. In addition, there is going to be a Norwegian pavilion present at the show for the first time, comprising 18 companies from the Nordic country.

Anuga Frozen Food

The frozen-food segment is one of the most important trendsetters within the trade and in the out-of-home market.

At Anuga, major producers and suppliers from countries such as Belgium, France, Greece, Italy, Croatia, the Netherlands, Argentina, Ecuador, Peru, the USA and Portugal, to name but a few, are expected, with the Portuguese frozen-food association, ALIF – Associação da Industria Alimentar pelo Frio – also participating. The German Frozen Foods Institute, DTI, will, once again, have its central showcase at Anuga Frozen Food.

Anuga Meat

Comprising sub-segments including sausages, red meat and poultry, Anuga represents one of the largest business platforms for the international meat trade. National pavilions that are expected at this year’s event include Argentina, Australia, Brazil, France, Ireland, Italy, the Netherlands, Spain, Turkey, Uruguay and the USA. In addition, small stands from Canada and South Africa, as well as individual exhibitors from New Zealand, complete the international line-up.

Anuga Chilled & Fresh Food

Anuga Chilled & Fresh Food is the trade show for fresh convenience foods, fresh delicatessen, fish, fruit and vegetables – anything that taps into satisfying the needs of the time-poor shopper.

This segment will target those looking for convenient options that also meet exacting demands in terms of quality and freshness, with representatives from both the retail trade and out-of-home segments sure to uncover solutions that can benefit their businesses. National pavilions are expected from countries including Ecuador, Ireland and the USA.

Anuga Dairy

Anuga Dairy is your one-stop shop for all things relating to milk, cheese, yoghurt and associated segments, sourcing the best quality and widest range of suppliers from around the world.

This year, the Anuga Dairy show will play host to national pavilions from Belgium, Denmark, France, Greece, Great Britain, Ireland, Italy, the Netherlands, Austria, Poland, Switzerland, Spain and Cyprus, among others. A group from the Czech Republic will also be exhibiting at Anuga Dairy for the first time.

Anuga Bread & Bakery

Appealing to both retailers and the HoReCa market, Anuga Bread & Bakery is likely to be one of the tastiest parts of this year’s show, incorporating all bread-based products, as well as jam, preserves, chocolate-nut spreads, peanut butter and other sandwich spreads – a comprehensive overview of the Bread and Bakery categories.

As a result of separating Hot Beverages from the Anuga Bread & Bakery trade show, it has also been possible for the organisers to restructure the show, giving exhibitors more space. The number of exhibitors at the show this year has also risen, with a number of first-time exhibitors set to make an appearance.

Anuga Drinks

The Anuga Drinks trade show highlights all the latest alcoholic and non-alcoholic beverage innovations for the retail and foodservice trades.

Furthermore, the dedicated Anuga Wine Special event showcases the latest trends in wine, in combination with tasting sessions and specialised seminars, chaired by Master of Wine Markus Del Monego and featuring input from top sommeliers. Among the seminar themes set to be explored are ‘Organic Wines from Bordeaux’, ‘Champagne and Caviar’, ‘Sangiovese – The Blood of Tuscany’, ‘International Pinot Noir Styles in Comparison’, ‘Salmon and Wine – Exciting Combinations’ and ‘New Zealand – Anything about Chardonnay’, as well as a special blind tasting of the world’s best sparkling wines.

Also at Anuga Drinks, national pavilions are also expected from countries including Argentina, Azerbaijan, Georgia and Norway, as well as traditional wine-growing nations.

Anuga Organic

The Anuga Organic trade show will present a wide range of organic products from Germany and abroad, with a clear focus on export. This growing segment will welcome national organic associations such as Consorzio il Biologico, from Italy, Danish Agriculture, and Naturland, from Germany, not to mention the widest range of organic and free-from producers at Anuga to date.

The exhibitor offer is enhanced yet further by the Anuga Organic Market special event, which will feature more than 1,500 organic products for the food-retail sector, displayed in a market-style area, ensuring that visitors can experience the full breadth of what the organic sector can provide. There will also be a number of seminars on the theme of organics, held at the Bio-Kompetenzzentrum, in Pressecentre East.

Anuga Culinary Concepts

The out-of-home market is growing more and more, and the lines between the retail and foodservice sectors are increasingly being blurred.

Therefore, there’s no better time to experience the best that this segment has to offer at the Anuga Culinary Concepts trade show, home to the market-leading suppliers servicing this industry, as well as an increased focus on the trends driving it.

Within the Anuga Culinary Concepts show will be the Culinary Stage, with an integrated cooking studio. This is where the Chef of the Year 2017 competition will be held – a contest carried out in association with Spanish publisher Grupo Caterdata. The competition, which commenced in 2016, has already seen young aspiring chefs from Germany, Austria and Switzerland take part in four initial rounds, in order to secure their place in the big finale at Anuga. The final round, to be hosted on 9 October, will welcome a jury chaired by Dieter Müller, a three-star Michelin chef.

The Culinary Stage is also the venue for a professional competition targeting the desserts category, Patissier of the Year, which features aspiring young talents from Germany, Austria and Switzerland. The final of this high-profile contest will take place on 8 October at Anuga, chaired by competition president and patissier at the three-star Hotel Traube Tonbach in Baiersbronn, Pierre Lingelser.


Of course, Anuga is more than just a series of trade shows, with a number of high-profile conferences and events taking place concurrently with the show over the five days, all located within the Koelnmesse space.

iFood 2017

The Innovation Food Conference – iFood 2017 – is being held at Anuga for the second time. This forward-thinking conference, taking place on 9 October, will deal with the megatrends affecting the food business and examine future strategies and possibilities with the help of experts from the food-technology sector, industry and trade.

The conference will focus on four major topics: ‘Challenging Global Value Chains’, ‘Digitalism – Production, Consumption, Distribution’, ‘Sustology – Approaches Towards Sustainability in Food’, and ‘Innovation Schemes – Harnessing the Knowledge Triangle’. Among the speakers set to address the conference are Dr Volker Heinz, CEO, German Institute of Food Technologies (DIL); Karl Wehner, director of business development, Alibaba; Gary B. Rodrigue, business-development executive, IBM Research; Fabio Ziemßen, head of food innovation and food-tech, Metro; and Enrico Krien, senior analyst, the Nielsen Company.

E-Grocery Congress

Taking place on 10 October in Koelnmesse Congress Centre North, the E-Grocery Congress will explore the latest in digital strategy and how the rise of online analytics, coupled with a more tech-savvy customer, is shaping the food environment. In addition, the congress will explore how the online and bricks-and-mortar retail environments are increasingly coming together, and what the future has in store for the traditional retail space.

The event will be chaired by Lisa Byfield-Green of LZ Retailytics and cover such topics as ‘Seamless Commerce – the Smooth Customer Experience’, ‘The Shops of the Future – Multimedia and Networked Shopping Experiences’, ‘Predictive Analytics and Network Security – from Data to Delight’ and ‘Your Buyers of Tomorrow – Get to Know and Understand the Millennial Generation’. International experts set to appear include Gerard Scheij, co-managing director at the Dutch company Picnic, Kumar Rajagopalan, CEO, Retailers Association of India (RAI) and Marek Kempka, director, shopper technology Europe, Nielsen Poland.

A must-visit for those trying to navigate the often challenging digital landscape.

Anuga Taste Innovation Show

The Anuga Taste Innovation Show enables visitors to discover some of the most groundbreaking new products at a glance, with an expert jury comprised of journalists selecting the industry’s top innovations. The results will be displayed in a special showcase area on the North Boulevard in front of Hall 7 during Anuga.

In 2015, in total, over 830 companies applied to have over 2,000 of their ideas included in this special event, with some 61 products making it through to the display area. Similar numbers are expected this year, meaning that the Anuga Taste Innovation Show will be the place to uncover the most impactful innovations at this year’s event.

Anuga Trend Zone

Presented in association with Innova Market Insights, the Anuga Trend Zone will feature in-depth analysis on the issues driving the food and beverage landscape, including insight on packaging, technology and flavour.

The show will be located on the passage between Halls 3 and 11, showcasing more than 200 innovative products from around the world. The Innova Market Insights team will also be on hand to guide visitors through the display and offer their insights.

Anuga FoodService Power Breakfast

For the fourth time, Anuga, together with Foodservice Europe & Middle East, will offer insight on the newest trends in the global catering market at the Anuga FoodService Power Breakfast. This will comprise a one-hour lecture in Hall 7 on each of the first three days of the fair, providing insights into the global foodservice market and moderated by Prof. Christopher Muller, Boston University, featuring presentations from Marlijn van Straaten, HMS Host, Netherlands; David Singleton, Al Tayer Group, Dubai/UAE; and Michael Weigel, casualfood, Germany.

Halal And Olive Oil In Focus

Also not to be missed are the Anuga Halal Market and Anuga OliveOil Market showcase areas, highlighting the latest trends in two of the fastest-growing segments in retail.

At the Anuga Halal Market, located in Passage 2/4, visitors can experience the diversity of the halal category. The Anuga Halal Market is a combined effort of FoodINT and DagangHalal.

At the Anuga OliveOil Market, which forms part of Anuga Fine Food, native specialities from manufacturers from all olive-cultivation areas in the Mediterranean, South Africa, and South and North America will be present, with more than 200 olive oils available to sample.

This relatively compact area of 100 square metres also features an olive-oil bar, with experts on hand to guide visitors on the smell, taste and quality of particular oils, as well as their use in a wide variety of recipes.

© 2017 European Supermarket Magazine. Article by Stephen Wynne-Jones. For more A-Brands news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.

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